We can't fix the staff shortage. The phone pressure, we can fix.
Since 2024 we have been building the phone assistant for healthcare practices from Zeist. With four people, and together with the practices that work with it every day.
Why we built Plainwise
In a healthcare practice, the phone sets the pace of the day.
The front desk is helping someone, the assistant is already on another line, and ten more people are calling. There are no extra hands: posting a vacancy is easy, filling it is not. We thought there had to be a better way.
So we built Plainwise. We started with GP practices and then found the same phone at the pharmacy, the dentist, the physiotherapist and the vet. One platform that answers every call, handles the recurring questions and hands the rest to your team, prepared: a callback time instead of a queue, a summary instead of a voicemail.
- Founded
- 2024
- Location
- Zeist, NL
- Data
- In the EU
- Focus
- Healthcare
What drives us
Build for the user
Every feature starts with the people who work with it: the assistant at the front desk, the practice manager and the practice owner. And with whoever is calling. If it doesn't make their day easier, we don't build it.
Stay small, move fast
We're a small team on purpose. Flat structure, quick decisions, and direct contact with every customer. No layers, no bureaucracy.
Healthcare first
We choose healthcare: GP practices, pharmacies, dental practices, physiotherapists, health centres and veterinary practices. There, every missed call is someone looking for help, and every hour on the phone is an hour less care.
The team
Small team, big ambitions. We work closely with every customer.

Martijn
Direction & Strategy

Hugo
Product & Engineering

Thijmen
Customers & Operations

Joost
Engineering & Security
- Join our teamSee our open positions.
Don't take our word for it. Try it yourself.
Our AI assistant is live right now. Start a conversation in your browser or call from your own phone, and hear for yourself what your callers would experience.

